Kelly Bastaja is a seasoned creative with over 15 years of experience across storytelling, photography, content creation, campaign development, and brand strategy. With a sharp eye and a deep understanding of brand identity, Kelly brings ideas to life — from concept to completion.

Her career has spanned iconic Australian brands including Lorna Jane, Sportscraft, and most recently O&M, where she’s led everything from campaign shoots and copywriting to event strategy and creative content. Whether she’s directing a photoshoot, crafting a compelling narrative, or building a full-scale campaign, Kelly’s approach is always rooted in authenticity, intention, and a little bit of spark.

Known for her versatility, calm confidence, and collaborative spirit, Kelly now partners with brands and individuals to create bold, beautiful, and effective creative work — that connects, sells, and tells a story. Most recently, she has brought to life event imagery for the Revlon International Women’s Day event, the Rayban x Meta launch and backstage at Australian Fashion week for Carla Zampatti, Bianca Spender and Alix Higgins.

“Kelly Bastaja — A true talent! A powerhouse in creative marketing, Kelly's ability to dream up compelling marketing concepts and transform them into fully realised campaigns is nothing short of exceptional.

Her innate talent for creative writing infuses our brand with a fresh, engaging voice that resonates deeply with our audience. She brings an insightful, strategic approach to campaign development, revealing her profound understanding of brand storytelling and consumer engagement-qualities that make her an invaluable asset to any team.

Kelly consistently delivers work that reflects her dedication, creativity, and unmatched skill in translating brand identity into impactful messaging and captivating campaigns. Both I and the brand wholeheartedly recommend her, knowing she would bring immense value to any team fortunate enough to work with her.”

- Anna Fowler, CEO, Lorna Jane