kelly bastaja
sydney-based creative —
creative direction
campaign management
content creation
Photography
copywriting
calligraphy
branding
ideas
Kelly Bastaja is a versatile Sydney-based creative with a thoughtful approach to storytelling. With over 15 years of experience working across photography, copywriting, content creation, brand management and campaign development, she brings a well-rounded perspective to every project. With a strong eye for detail and a natural sense of style, Kelly creates work that feels both refined and approachable. Her ability to balance creativity with strategic thinking makes her a valuable partner for brands looking to connect with their audience in an authentic, engaging way.
RECENT CAMPAIGN WORK
C-Spray product launch
Photography & Creative Direction
Client: O&M
Finalist, nominated for a 2025 AHIA ‘Creative Content of the Year’ award.
Kelly brings campaigns to life from the ground up, guiding every step from concept to execution with her creative instinct and hands-on approach. With a strong background in storytelling and visual direction, she seamlessly blends strategy, content, and design to deliver cohesive, high-impact campaigns. Her ability to shape an idea into a compelling brand narrative—while managing the details that bring it to life—makes her a trusted creative partner from start to finish.
afw 2025
event photography
As featured in Harper’s Bazaar & RUSSH online.
From the iconic elegance of Carla Zampatti, to the fluid tailoring of Bianca Spender, and the bold expressionism of Alix Higgins, Kelly documented each designer's backstage world — catching fleeting moments of beauty and artistry before they hit the runway.
Her work offers a cinematic lens into fashion’s most intimate space — where creativity, chaos and craft collide. Featured in Harper’s Bazaar online, her photography celebrates the quiet magic behind the curtain.
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STILL LIFE photography
Kelly’s still life photography captures objects with a sense of story, style, and soul. Whether it's beauty products, fashion accessories, or lifestyle flat-lays, her compositions are meticulously crafted to evoke mood and meaning. With a refined eye for colour, texture, and balance, Kelly transforms everyday items into elevated visual moments—creating imagery that not only showcases a product but brings it to life. Her work is clean yet characterful, often blending natural light with playful styling to deliver fresh, editorial-worthy content.
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